How I got here.

2009

Started my first business (Tracktion Studios)

  • Built my first website on Wordpress

  • Started running ads on Google, Twitter, and Yellow Pages

  • Managed a small client base or recurring business

2010

  • Worked for friends and family to grow my experience

  • Started working for small local businesses

  • Websites, SEO, social media management

Started freelance Digital Marketing work

2015

Left my Corporate Operations Job

  • Took a 7-month parental leave to be home with my family

  • Went back to school for Digital Marketing Management

  • Started to bring on a larger client base

2017

Transitioned from Freelancer to Digital Marketing Manager

  • Became the in-house Digital Marketing Manager for one of my clients

  • Improved the agency's systems by implementing software to make work easier

  • Won the agency's largest RFP to date based on my pitch

2018

Started my own Digital Marketing Agency (Media Crate)

  • Started Media Crate with a handful of clients

  • Worked with companies like Walmart, Home Depot, Osh Kosh, and Leon’s.

  • Lead campaigns that generated hundreds of thousands of views and clicks to our customer's services and products.

  • Launched the “Social Media Insider” Podcast

  • Started to see the need for improved operational systems for me and my clients

2020

Started my Process Improvement Consultancy (Ditto)

  • March 2020 our marketing client base had dwindled (needed to pivot)

  • Built V1 of the Ditto website in 8 hours and launched to my current clients

  • First Canadian Service & Solutions Partner for Asana

    • Assisted in launching and growing the Partnership reach to companies and users all across North America.

  • Launched the "Asana Solutions" YouTube Channel

    • Helped thousands of visitors either place their dream jobs or successfully roll out Asana for their teams all based on the content I created.

  • Launched the “In Systems We trust” Podcast

  • Worked with companies like Cadillac Fairview, Barstool Sports, & Thrive Causemetics

    • Created workflows that reduced onboarding time and removed efficiency processes that saved knowledge workers 3-5 hours each week in lost productivity.

    • Improved visibility into the status of ongoing projects and tasks through the creation of custom reporting dashboards.

    • Helped Project Managers and Operations Specialists align around the best ways to approach problems and overcome them through workflow optimization.

  • Developed the 4D Process Improvement Framework

    • Which allows me to help companies improve how they work within their teams. I follow simple change management principles that allow me to streamline the way work gets done.

    • Created a systematic way for teams of any size to be able to show the ROI on their own internal process improvement practices.

2022

Ditto is Aquired

  • The success of Ditto caught the attention of Operational Efficiency Consultancy, Leverage

  • Merged some existing clients and team members with Leverage

  • Took on a Partner Position as the VP of Efficiency, Consulting

    • Lead a team of Consultants who were responsible for delivering services to our customers, whether it be through Group Training or Custom Consulting.

    • Improved the company’s internal and external knowledge bases by updating existing and outdated processes.

2024

Process Over Perfect Book release???

  • TBD